By itself, a single bee is not very smart. But in a colony, bees can perform complex decision-making – such as deciding where to build its hive where they will be protected from the elements, but still be near pollen and a source of water.

That is the thinking underpinning Unanimous AI’s Swarm intelligence platform. The company uses AI to build a ‘hive mind’ in which the decisions of a group of people are much sharper than any single individual. It is different from a vote or a survey, which is merely a tally of revealed intentions. Rather, the AI also incorporates their behavior to come up with optimal results.

“We can take a group of people and turn them into a super organism,” said founder Louis Rosenberg, in an interview with IoT World Today’s sister publication AI Business. “They become an artificial expert.”

The technology is based on human behavior validated by academic research.

Six years ago, a journalist from Newsweek challenged the company to predict Oscar winners. So Unanimous AI took 25 regular movie fans, had them interact as a swarm and compared their choices to movie critics from major news outlets. They were right 73% of the time, beating The New York Times’ 55% success rate. Unanimous has been doing the Oscars ever since.

“Every year, they’ve outperformed the professional movie critics,” said Rosenberg, a Stanford Ph.D who had been on the cover of Forbes magazine as an impact entrepreneur.

Years ago, a Tech Republic reporter asked Unanimous AI to use swarm to predict the top four horses of the Kentucky Derby. The journalist bet $1 on the results and won $540. Rosenberg bet $20 and turned it into $11,000.

Unanimous AI will be predicting the Oscar winners again this year. The company also works with several Fortune 500 companies to help solve business challenges or even predict where the S&P 500 will be at week’s end. It is helping the United Nations predict where famines around the world will occur over the next 18 months.

How Swarm AI Works

Typically, to find out what people are thinking, they are polled or surveyed. The answers are aggregated to yield top results. But “it’s just statistics, not crowdsourcing,” Rosenberg said. 

Swarm AI is different. It also looks at how participants react to each other until they converge on an optimal answer.

First, a group of people are gathered who are relevant to the topic. Group sizes can range from five (if they are experts in the field) to around 80 for the general public. They are asked 10 to 20 questions and the session lasts 20 minutes or less.

“If I take a group of novices, I will turn them into an expert,” Rosenberg said. “If I get experts, I can turn them into super-experts. … (But) you don’t absolutely need professionals.”

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